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From Ready to stick a fork in Blu-Ray

Pretty crazy. First I read this at engadget.com:

"Look out HD VMD and CH-DVD -- an all new Blu-ray rival has just sashayed into town, and this one means business. By way of a random DreamStream press release, Royal Digital Media has introduced its bona fide Blu-ray rival... while casually forgetting to name it. These "high-definition discs" will be able to store up to 100GB and will boast military-grade encryption that an aimless hacker will surely destroy in a week or two. According to DreamStream's Chief Development Officer Ulf Diebel, RDM's format "will transform perceptions of high-definition," as it is able to "display the next generation of high-definition: 1920p." For whatever it's worth, this here tech is based around "inexpensive red laser technology," and RDM is hoping to "replace traditional DVD technologies with a comprehensive, next generation HD system." So, when can you buy into this sure-to-be-awesome format? Q1 2009, and for a price "equal" to that of traditional DVD players. Sold!"
I wonder if they're talking $40 DVD players?

Then I saw this over at zdnet saying that BR is in a death spiral!

It makes me wonder about the viability of optical discs as a future media. Technically I could stick a USB drive into my TV and watch a movie(I think, I haven't tried it but you know what I mean).