We're conducting a series of live broadcasts that include a Q&A session with Brent (Director) & Dave (Producer) for the films, right? (called webcasts)
And come 8:30ish Dave and Brent are like, "Hey guys, make sure you all Twitter that we're going live in a half hour!" And Dave proceeds to Tweet this. Brent promptly copies Dave's Tweet.
And from the other room, Dan Portnoy goes, "Hey Dave, are you really 'excited about the upcoming webcats' or the 'webCAST'?"
Of course, this Twitter now has been circulated with the following address:
which I just made into an awesome page!! So now you can click it, and instead of getting a 404 error, you get something like this: